Need to burnish up your tarnished public image? Been having nasty purges, raucous raping of women, blowing toes off small children and kittens – in other words, you gotta ‘improve’ your public facade. Gotta project something you never were and never will be ….. pronto, as they say.
Apparently, these are the folks to do just that as we learned on Rachel Maddow’s show this evening. As Rachel pointed out, it’s not about addressing “the real problem” but how it’s presented, how it’s perceived. Tonight watching Rachel Maddow run through the litany of disgusting clients of Burson-Marsteller, I found this and thought it, um, at best – it’s interesting.
Mark Penn is best known as the former CEO of Burson-Marsteller, and the head of their political division, Penn Schoen Berland and Associates. His most prominent political work was as pollster and chief strategist for the 2008 Hillary Clinton campaign and a short stint as a pollster for Gore/Lieberman 2000.
The above paragraph comes from a ‘guest opinion’ at the The Moderate Voice written by Dheeraj Chand regarding the clash between “Democratic pollsters Stan Greenberg and Mark Penn.”
But now I kinda get why I didn’t like the sleazy fucker, especially after reading up at the following sites. Both Corporate Watch and Source Watch have pages on Burson-Marstellar; PR Watch is another good resource. That below is from Corporate Watch.
Burson-Marsteller (B-M) is one of the largest public relations (PR) agencies in the world and also the most reviled due to its mercenary attitude in choosing clients and contracts, and its frequent run ins with activists for environmental and other progressive causes. When helping its industry clients to escape environmental legislation or sprucing up the image of some of the most repressive governments on Earth, B-M brings to bear state of the art techniques in manipulating the mass media, legislators and public opinion.